BANCOI. XXII ANNIVERSARY
By: Wendy Luna Fierro, Communication and Marketing Manager, Banco de Inversiones S.A.
Last February 14th was a doubly happy day for the workers of Banco de Inversiones. To the celebration for Cupid’s arrows was added the celebration of the arrival to the 22nd Anniversary of the foundation of Bancoi, which was born on a similar date but by the year 1996.
For this reason and throughout the past week, the Bank was the headquarters and object of several actions, from sending and publishing a greeting card, to broadcasting official spots of its services on national television and social networks.
The digital platforms were more active those days from the #AniversariodeBancoi tweet promotion, along to the networking activity for the so-called Love and Friendship Day. The expressions of love, respect and companionship took the intranet of the Bank that week through an automated mailbox, an initiative welcomed and used by workers to share beautiful messages alluding to the date.
On February 14th the entrance of the headquarters was the appropriate place for the commemorative activity of the Anniversary, among active workers, retirees and protagonists of the Bank’s history. In this activity, the traditional Bancoi Recognition was handed to some workers for their constancy to the institution and a worker was recognized upon the arrival to her retirement.
The perfect closure to the activity was the birth of a new tradition, when everyone conciliated in leaving a time capsule with images, memories and a message for the generations of Bancoi to be in eight years, when the capsule will be discovered in the XXX Anniversary. Until then, a rose will mark the place where the memories of a generation of bankers faithful to their workplace of dreams and love patiently await, with the hope that in eight more years the same spirit of the founders of the year 1996 and the desire for constant improvement of the protagonists of 2018 will prevail.
